green data: what is it and why is it the future?

Jun 25, 2021

At Honest, we think the future is bright. That’s why we’ve built a network that puts people and the planet first. We’re taking a stand. We’re speaking up. We created the world’s first carbon negative mobile network that runs exclusively on green data. With and for people who care enough to do it with us.

What is green data?

Green data means you can stream, snap and message to your heart’s content, knowing your data’s carbon emissions are being fully offset. There’s only one network in the UK that offers green data and it’s us here at Honest Mobile.

When you sign up to Honest Mobile you sign up to:

  • a carbon negative mobile network and the UK’s only carbon neutral network
  • support a member of 1% for the Planet and help plant one million trees
  • a B Corp that puts people and the planet first

Why does data need to be green-ed?

Most of us know that red meat and flying are bad for the environment and that each of them creates a big carbon footprint. Not many people talk about how bad tech is for the planet.

When Andy and Josh set out to build a new kind of mobile network, they wanted to build one that was better for people and the planet. They decided that the big guys weren’t doing enough to take on the climate crisis and now they’re on a mission to make a difference.

Green data means you can use your phone – download, stream or message – knowing that the emissions created are being offset. And at Honest, we’re carbon negative so we offset them twice over. This helps remove more CO2 from the atmosphere. We don’t just think about your data though, we also think about calls, texts and even manufacturing and charging your phone.

Why choose green data?

It’s the small changes that we all make that help fight the climate crisis and make a real difference. After all we only have one planet. Switching to Honest is an easy, quick way to reduce your carbon footprint.

What will green data look like in 10 years?

At Honest we’re always looking to do more. That’s why we want to shift to renewable energy and eSIMs. We want to make green data the standard. Running off renewable energy and never printing a plastic SIM again. We’re so grateful to our members for supporting us on this journey.

You can find out more about our sustainability commitments here.

What does it mean to be a carbon negative company?

As a carbon negative company we offset double the CO2 emissions associated with your phone. Not just your phone when you use it – but the whole manufacturing process and its daily charging. So for every phone call made, email sent and selfie posted we offset double the emissions. We also do the same for everything that goes on at Honest HQ.

We calculate those carbon emissions using information from On A Mission – one of our partners – and sustainability expert Mike Berners Lee’s book ‘How Bad are Bananas? The Carbon Footprint of Everything’.

We aren’t in this for the short-term. That’s why we offset your emissions by doing more than planting trees. We’ve invested in using Direct Air Capture and Biochar. Two more permanent solutions to capture and remove carbon from the atmosphere. Our current investment split of carbon reduction technologies is 43% afforestation, 40.5% Direct Air Capture and 16.5% Biochar.

What does it mean to be a member of 1% for the Planet?

1% for the Planet is a global network of businesses and NGOs fighting the climate crisis. The organisation was set up to sniff out and fight greenwashing. The certification is given to businesses and individuals that have committed to donating 1% of annual revenue to environmental causes. Our donations are helping us to plant One Million Trees with TreeSisters.

What is a B Corp?

B Corporations are businesses that want to use business as a force for good. They have what’s called a triple bottom line. So instead of a bottom line – making money – they also have to do right by people and the planet. It’s basically a guarantee that you’re supporting a good company. You can find out more about what it means to be a B Corp or read our guide on how to become a B Corp.



Image source: Climeworks