10 sustainable brands you might not have heard of yet

Dec 22, 2022

As a challenger mobile network taking on the legacy networks we love to support small businesses.

Here are 10 awesome sustainable brands you might not have heard of yet, but we really recommend checking out:

Nudie Jeans

Nudie Jeans sell 100% organic cotton denim jeans. Organic cotton uses fewer pesticides than regular cotton.

Together with Fair Wear Foundation Nude Jeans ensure safe and ethical working conditions across their whole production line.

Like Honest, they’re a B Corp. Which means they’re legally committed to consider people and the planet in everything they do.


Bird are an eyewear brand. Selling glasses and sunglasses made from sustainable material, including certified wood, renewable cork and recycled aluminium.

They’re also a B Corp, putting people and the planet at the heart of everything they do.

Every pair of Birds gives back through their ‘Share Your Sun’ program with SolarAid. Helping to distribute solar light to families in Zambia and Malawi, replacing the use of fossil fuel burning lamps. 

Yala Jewellery

Yala is an award-winning African jewellery brand. Their small batch collections are made with as little environmental impact as possible. Designed to last and made by people who are paid fairly. 

Yala were the very first jewellery company in the UK to become a B Corp. They work directly with over 150 artisans in Kenya, ensuring they receive fair wages, safe and healthy work environments, and real recognition for their talent.

YOU Underwear 

YOU are a B Corp underwear company. Not only that, they’re the highest-rated B Corp in the UK! And the top-rated fashion company B Corp globally.

When you buy a pair of their underwear they donate two pairs to Smalls For All.

Their underwear is made using organic cotton which is better for the environment than non-organic cotton and uses fewer pesticides. They also use India’s leading manufacturer so they can guarantee their underwear is exploitation-free.


Dai are a women’s clothing company that create beautiful pieces that are both stylish and comfortable. We really recommend taking a look if you haven’t already.

88% of their textiles are eco-certified meaning their clothes are tested to be chemically safe on your skin. And 72% of their suppliers are powered using renewable energy sources.

Dai are also a Living Wage Employer and a B Corp, like Honest.


Vivobarefoot is an awesome company that sells shoes that support your feet by moulding to the shape of your foot and minimising the cushioning between your foot and the ground. Supporting your feet’s natural strength and agility.

Their shoes are made with natural, recycled and plant-based materials.

They’re a B Corp, balancing purpose, people and profit equally. 


Two Drifters are a carbon negative rum company. Like us here at Honest they work hard to reduce the amount of emissions they create. Then remove any unavoidable emissions.

Two Drifters also work with Climeworks, an incredible carbon removal company that are pioneering new ways to remove carbon from the atmosphere. 

It’s not just the rum inside the bottle they think about when looking at being more environmentally-friendly. The top of their bottle is made with FSC natural cork, they have a 100% compostable tamper seal and the label is made from 95% sugarcane fibre (waste material) and 5% hemp & linen.


Have you given refillable cleaning products a go yet?

Most cleaning products are over 90% water.

So to avoid shipping water all around the world buying tablets and powder, and adding water to the products is a great way to make your cleaning products better for the planet.

Neats’ products also avoid single-use plastic and are designed to last a lifetime.

Plus they look great on your shelves!


Certified B Corp Naturaw make their dog food without nasty processed ingredients. Using 100% British meat, their dog food has fewer food miles and lots of free range & organic ingredients.

Their packaging is made in the UK from wood pulp, and their leak proof film lid is made from plants! All certified 100% home compostable. Plus they plant trees for every order placed. 


Reformation began by selling vintage clothing out of a small Los Angeles storefront. Today they make their own stuff, with a focus on sustainability and good people practices.

Reformation’s mission is to bring sustainable fashion to everyone.

To avoid the mistreatment of garment worked they built their own factory in Los Angeles. They see it as their responsibility to create a safe, healthy, and fair working environment for their teams, and for workers throughout our supply chain. They do this through partnerships with industry groups like the Fair Labor Association.